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Dr. Ann Pegoraro

Dr. Ann Pegoraro is the Lang Chair in Sport Management in the Gordon S. Lang School of Business and Economics at the University of Guelph. Dr. Pegoraro is also the co-director of E-Alliance, the national research network for gender equity in Canadian sport.  

A holder of BA, MBA, and PhD degrees, Ann is the Director of the International Institute for Sport Business and Leadership, an industry focused research centre at Lang. She is an active researcher, who has presented at international conferences and published in refereed management journals in the areas of marketing, communications, digital media, gender equity and sport management. Her research primarily focuses on marketing and communication with a focus on the digital world.

Ann is also a life-long sports enthusiast, transitioning from playing to coaching and now teaching and sharing her knowledge and experience where possible. She is a board member of True Sport Foundation and has consulted with amateur sport organizations in Canada and abroad. Ann is passionate about contributing to sport in Canada and ensuring access for future generations.