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WATCH - Andrea Shaw Full Keynote Speech at Ontario Soccer Summit 2018

By Staff, 03/19/18, 9:30AM EDT


Andrea Shaw kicked off Day 2 with an informative speech about sports marketing, community dollars and the growth of the female game

Play. Inspire. Unite.

Andrea Shaw was the second keynote speaker to take the stage at the Ontario Soccer Summit 2018.

Shaw is well-recognized as a leader in the sports marketing industry. She is the founder of TTG Canada (TTG Partnerships & TORQUE Strategies) and the former Vice President of Sponsorship, Sales and Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Olympic Winter Games (VANOC). 

At the Ontario Soccer Summit she spoke about her endeavours during the 2010 Olympic Winter Games and how she defied the odds to raise over $700 million in sponsorships for the event. She used this experience to share with the audience how they can capitalize on community dollars through a different way of looking at partnerships.

Shaw also touched on the need to work together as a team in the soccer community to benefit youth, specifically in regards to "lifting the tide" as the women's side of the game grows in popularity.