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Three Club Development Presenters Added To Ontario Soccer Summit 2017

By OSA News, 02/07/17, 7:30PM EST


Three more Ontario Soccer Summit presenters have been added to the 2017 roster and their expertise will bring another dimension to this year's overall experience.

Three more Ontario Soccer Summit presenters have been added to the 2017 roster and their expertise will bring another dimension to this year's overall experience. 

Chris Shewfelt, Michael Atkinson and Margaret MacNeill each bring a unique take on the game in Ontario and their presence will serve to bolster the Club Development stream. 

Shewfelt is the Senior Director of Global Partnerships at Maple Leaf Sports and Entertainment (MLSE) and he will be presenting on "Corporate Partnership Success." He is responsible for managing significant projects such as naming rights and jersey negotiations, department research, and top-5 category partnerships.

Shewfelt played an instrumental role in securing long-term partnership agreements with key brands such as Canadian Tire and Ford of Canada for MLSE properties and was the Partnerships Projects Manager for the BMO Field expansion. He leads the team that led the NHL in partnership revenue, led the NBA in partnership retention, and won the 2013 & 2014 MLS Partnership Activation Award.

“As part of a sustainable funding mix at all levels of our sport, partnership revenues are becoming ever more important in light of decreasing membership fees and government grants," satid Bjorn Osieck, OSA Director of Business Development. “We are thrilled to have one of Canada’s brightest business leaders, Chris Shewfelt as Senior Director of Global Partnerships of our friends at Maple Leaf Sports and Entertainment, join us at this year’s Ontario Soccer Summit to share some of his vast partnership management knowledge with our delegates.”

“Chris has been a trailblazer in working with big corporate Canadian Blue Chip brands like Canadian Tire and Ford of Canada and excelling in partnership activation and retention for the Leafs, the Raptors AND TFC. His market leading expertise will be a real highlight and eye opener for our administrative leaders at the Ontario Soccer Summit.”

MacNeill, an Associate Professor at the University of Toronto, will be presenting on "Soccer Hurts - Soccer Heals." Her approach to research is based in critical cultural studies, an interdisciplinary network of approaches attentive to the production of cultures of health and in/activity, power, and how cultural meanings are spun within human relations. This network includes media studies, semiology, sociology of the body, anthropology, post-colonial studies, history, feminist studies of gender, critical public health studies, and political economy. 

Atkinson, a Professor or Kinesiology and Physical Education at the University of Toronto, will be presenting on "Depression in Male Athletes." His central areas of teaching and research interests pertain to the experiences of human suffering in physical cultures. Atkinson is also an active member of the University of Toronto’s Center for Sport Policy Studies, is an affiliated research Fellow at the Center for Physical Cultural Studies at Florida State University. Michael alos directs a multi-university and multi-agency collaborative research project spearheaded at the University of Toronto called The Sport Legacies Research Collaborative (SLRC).

“Michael and Margaret will be speaking on issues that are perhaps not addressed enough in our community and they will bring a fresh perspective to the Ontario Soccer Summit 2017,” said Paul Burns, OSA Club Development Coordinator. “Their talks will serve as a great companion piece to Sheldon Kennedy’s keynote speech on abuse prevention education.”

The host venue for the Ontario Soccer Summit 2017 is the Oshawa Civic Recreation Complex and Trent University and the event runs March 3-5, 2017.

The Oshawa Civic Centre boasts an international FIFA size 100 metre x 70 metre artificial turf playing field that can be configured into two or four fields for on-field learning.

Trent University, which is steps from the Oshawa Civic Centre, will offer an intimate setting, which is optimal for the immersive Soccer Summit learning experience.

Tickets are now on sale for the Ontario Soccer Summit and can be purchased here.

There are reduced rates for those booking groups of 5-20 attendees and even greater discounts for those booking 20 or more.

Also, the 2017 event will feature reduced pricing for youth (under 18 years of age) attendees. In addition, Female Mentorship Program participants, Learning Facilitators and District Administrators all receive special pricing.

Check back regularly on the Ontario Soccer Summit news page for updates on speakers, ticketing and events.