Play. Inspire. Unite.
The Play Inspire Unite Podcast is an interview series which features conversations with influential people from within Ontario Soccer and the Ontario Soccer membership. Discussing issues which impact the province, it's designed to highlight the work of those who are showing us how to Play, Inspire and Unite others in our community.
The Canadian Premier League (CPL) will kick-off its inaugural season this Saturday, April 27 when two Ontario teams, York 9 FC and Forge FC, will face each other at Tim Hortons Field in Hamilton.
Roy Nasrallah, the CPL Vice President of Marketing, recently joined the Play. Inspire. Unite. Podcast to discuss the launch of the Canadian Premier League, sport business trends to watch in 2019 and how the CPL mobile app is central to what they're developing as part of marketing this new league.
0:47 – Why did you decide to join the Canadian Premier League?
2:22 – Can you talk about the excitement around the Canadian Premier League?
3:24 – What are you doing to make the Canadian Premier League appealing to partners and fans?
4:47 – Where do you see the Canadian Premier League and the sport of soccer in this country in the next ten years?
5:40 – Can you talk about the Canadian Premier League mobile app from a marketing perspective?
6:54 – Can you talk about what direction you plan on heading in regards to the Canadian Premier League mobile app?
7:33 – What kind of in game features will the mobile app have?
8:08 – What are some of the trends in 2019 when it comes to sports marketing?
9:19 – What will that look like from a content perspective?